With the MacBook, Apple has raised the stakes for computer operations. The MacBook, like the iPhoneand iPad before it, now has the ability to instantly resume or “instant on” as Apple calls it, with the touch of a button. But because the product can stay asleep for large periods of time, it becomes essentially the same thing.
While Windows 7, represents a vast improvement in resume time, nevertheless even the best Windows PCs can’t match this new Mac feature, at least in comparison with the use of the new MacBook Air.
So, what is causing the speed phenomenon? There are two factors. One is that part of the Air’s speed is due to the fact that it has flash storage. However, a more important feature can be attributed to the fact that Apple built the new MacAir knowing there would not be a traditional hard drive on the system.
Consequently, it can design the system in new ways, which will allow it to speed up tasks further. For Apple, the design of the Air represents the future of the MacBook, suggesting that flash storage could be the future for all of Apple’s portables.
So what is the problem for Microsoft? Very simply, when the OS launches, the OS checks all of the hardware and software, the minimum requirements necessary to make the computer and OS system work in parallel.
So this becomes a compatibility issue. Here is the problem, because Microsoft works with a variety of hardware partners, and it also supports machines that are years-old, Windows often has to sacrifice the performance for the sake of compatibility.
There is talk that Windows8 will be rewritten so it is not compliant to the format that has dominated computer operations since the DOS days.
If that is true, then Microsoft will be able to address some of the issues poised by Apple push. Windows 8, if it is really going to be released in two years, may be too slow. That could leave a marketing opening to Apple.
For Steve Jobs Presentation on MacBook Air see:
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